1// Copyright 2023 Google LLC 2// 3// Licensed under the Apache License, Version 2.0 (the "License"); 4// you may not use this file except in compliance with the License. 5// You may obtain a copy of the License at 6// 7// http://www.apache.org/licenses/LICENSE-2.0 8// 9// Unless required by applicable law or agreed to in writing, software 10// distributed under the License is distributed on an "AS IS" BASIS, 11// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. 12// See the License for the specific language governing permissions and 13// limitations under the License. 14 15syntax = "proto3"; 16 17package google.ads.searchads360.v0.enums; 18 19option csharp_namespace = "Google.Ads.SearchAds360.V0.Enums"; 20option go_package = "google.golang.org/genproto/googleapis/ads/searchads360/v0/enums;enums"; 21option java_multiple_files = true; 22option java_outer_classname = "AttributionModelProto"; 23option java_package = "com.google.ads.searchads360.v0.enums"; 24option objc_class_prefix = "GASA360"; 25option php_namespace = "Google\\Ads\\SearchAds360\\V0\\Enums"; 26option ruby_package = "Google::Ads::SearchAds360::V0::Enums"; 27 28// Container for enum representing the attribution model that describes how to 29// distribute credit for a particular conversion across potentially many prior 30// interactions. 31message AttributionModelEnum { 32 // The attribution model that describes how to distribute credit for a 33 // particular conversion across potentially many prior interactions. 34 enum AttributionModel { 35 // Not specified. 36 UNSPECIFIED = 0; 37 38 // Used for return value only. Represents value unknown in this version. 39 UNKNOWN = 1; 40 41 // Uses external attribution. 42 EXTERNAL = 100; 43 44 // Attributes all credit for a conversion to its last click. 45 GOOGLE_ADS_LAST_CLICK = 101; 46 47 // Attributes all credit for a conversion to its first click using Google 48 // Search attribution. 49 GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK = 102; 50 51 // Attributes credit for a conversion equally across all of its clicks using 52 // Google Search attribution. 53 GOOGLE_SEARCH_ATTRIBUTION_LINEAR = 103; 54 55 // Attributes exponentially more credit for a conversion to its more recent 56 // clicks using Google Search attribution (half-life is 1 week). 57 GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY = 104; 58 59 // Attributes 40% of the credit for a conversion to its first and last 60 // clicks. Remaining 20% is evenly distributed across all other clicks. This 61 // uses Google Search attribution. 62 GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED = 105; 63 64 // Flexible model that uses machine learning to determine the appropriate 65 // distribution of credit among clicks using Google Search attribution. 66 GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN = 106; 67 } 68} 69