1// Copyright 2023 Google LLC 2// 3// Licensed under the Apache License, Version 2.0 (the "License"); 4// you may not use this file except in compliance with the License. 5// You may obtain a copy of the License at 6// 7// http://www.apache.org/licenses/LICENSE-2.0 8// 9// Unless required by applicable law or agreed to in writing, software 10// distributed under the License is distributed on an "AS IS" BASIS, 11// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. 12// See the License for the specific language governing permissions and 13// limitations under the License. 14 15syntax = "proto3"; 16 17package google.ads.googleads.v15.common; 18 19option csharp_namespace = "Google.Ads.GoogleAds.V15.Common"; 20option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v15/common;common"; 21option java_multiple_files = true; 22option java_outer_classname = "LifecycleGoalsProto"; 23option java_package = "com.google.ads.googleads.v15.common"; 24option objc_class_prefix = "GAA"; 25option php_namespace = "Google\\Ads\\GoogleAds\\V15\\Common"; 26option ruby_package = "Google::Ads::GoogleAds::V15::Common"; 27 28// Proto file describing lifecycle goal settings. 29 30// Lifecycle goal value settings. 31message LifecycleGoalValueSettings { 32 // Value of the lifecycle goal. For example, for customer acquisition goal, 33 // value is the incremental conversion value for new customers who are not of 34 // high value. 35 optional double value = 1; 36 37 // High lifetime value of the lifecycle goal. For example, for customer 38 // acquisition goal, high lifetime value is the incremental conversion value 39 // for new customers who are of high value. High lifetime value should be 40 // greater than value, if set. 41 // In current stage, high lifetime value feature is in beta and this field 42 // is read-only. 43 optional double high_lifetime_value = 2; 44} 45